• 
• 
• 
• 
  • Case Studies
• 
• 
• 

Internet weapon for Carabunga.com

“Carabunga.com gives automobile dealers a 15-to-1 return on their marketing dollar. Their website is always up and delivers instant response. Now, auto dealers can use the Internet as a competitive weapon!”

The Challenge

Carabunga.com is “the Auto Dealer’s Marketing Portal”, a web site that allows automobile dealers to create customized marketing campaigns using the Internet. Carabunga’s parent, Newgen Results, has long been a leader in providing Customer Relationship Management information for the automobile industry. In starting Carabunga.com, Newgen re-energized its corporate database by taking its power to the Web.

Profitability in 6 months

Carabunga.com is a shining example of a successful e-Business. By integrating demographic and auto dealer data to quickly produce customized marketing campaigns, Carabunga.com gives dealers the ability to target the best recipients for their vehicle line or services. Since the website’s launch in 2000, auto dealers have regularly experienced a 15-to-1 rate of return on their advertising and marketing dollars.

When Carabunga was designing its mission critical e-business, who did they choose to create, implement, and support their 7X24 infrastructure?

The Experts

Nth Generation has helped successful businesses build solid technology infrastructures for twenty years. With the increased demand for 7X24 computing and storage access, Nth Generation has become a leading provider of high availability environments. From design to implementation and ongoing support, Nth Generation delivers high performance, cost effective solutions for its customers’ most demanding needs.

The Solution

For Carabunga.com, Nth Generation designed and installed a high availability infrastructure including clustered, multi-processor application and database servers, a Storage Area Network (SAN), and fail-safe backup capabilities with high speed tape libraries. Using sophisticated resource management software, Nth created an easy to manage solution that gives Carabunga.com a real-time window into system performance to ensure 7X24 service. Automobile dealers can finally create instant marketing programs around the clock at the touch of a keyboard.

The Bottom Line

Nth Generation’s solution helped Carabunga.com reach profitability in six months, a shining success in the world of e-Business. Its clients enjoy returns of 15-to-1 on their marketing dollars. And Carabunga’s parent company turned its legacy database into a strategic asset by using the Internet to create a new revenue stream.

Isn’t it Your Turn?

Let Nth Generation’s consultants help you design a solution that delivers the business results you deserve. Call Nth Generation at 1-800-548-1883